This app should be earning $5k/month: FIX MY APP
ChaptersAI

This app should be earning $5k/month: FIX MY APP

Adam Lyttle
8:10
Mar 4, 2026
3.5K views
177
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This app earns less than $100/month… but it has the potential to hit $5,000. I break down exactly what's holding the Australia Citizenship app back. From keyword research and app store optimisation to onboarding and monetisation. Welcome to FIX MY APP Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #AppDeveloper #Solopreneur #AppGrowth

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App store optimization
Monetization strategies
Onboarding process
Market expansion
Keyword research
TL;DR

An app seeking to help users prepare for Australian citizenship tests could earn up to $5k per month by optimizing its app store listing, improving onboarding, and expanding markets.

8
Watch Score

The video offers valuable insights into app optimization, relevant for developers striving for app revenue growth.

2/10
Clickbait
positive
Sentiment
Should watch

App developers and business owners seeking to increase app revenue through optimization and market expansion strategies.

Can skip

General audiences not involved in app development or marketing.

Quality (8/10)

The analysis is thorough with practical advice for improving app performance.

Clickbait (2/10)

The title is somewhat aspirational but the content offers genuine strategies to achieve the proposed revenue.

Summary
In the video, Adam Lyttle reviews an app focused on preparing users for the Australian citizenship test. Despite the app's good design and helpful content, it's only earning around $100/month, far from its potential. Adam suggests that with some strategic changes, the app could generate $5,000/month. The key issues stem from app store optimization, an outdated listing, and ineffective onboarding and monetization strategies. Adam emphasizes the importance of keyword research and offers suggestions to optimize the app's presence in the app store by using better, more competitive keywords. Adam identifies the need to update the app name and graphics to ensure they are current and accurately represent the content. The onboarding process should be redesigned to highlight the transformational benefits the app offers, utilizing user testimonials to build trust and motivation. Monetization can be enhanced through a better-priced proposition, suggesting a one-time payment option given the app's short-term usage for most users. Finally, Adam advises expanding to other English-speaking markets with similar tests, like the UK and Canada, using the same successful strategies for optimization and expansion. Achieving these improvements could lead the app to realize its revenue potential.
Recommended Improvements5
  1. 1App Store Optimization — Improve keywords and update app description to improve visibility.
  2. 2Update App Graphics — Avoid outdated elements like '2025' and the kangaroo, use more authoritative imagery.
  3. 3Redesign Onboarding — Emphasize the app's transformational benefit with positive reviews and a clear promise.
  4. 4Adjust Monetization Strategy — Implement a one-time purchase option rather than a subscription model.
  5. 5Expand to Other Markets — Apply successful strategies to other countries with citizenship tests.
Key Takeaways
  • Keyword optimization can significantly increase app downloads.
  • Updating app graphics and information ensures relevance.
  • Clear onboarding can transform users into paying customers.
  • A strategic paywall is crucial for monetization.
  • Expanding to other markets can increase overall revenue.
Action Items
  • 1Research competitive keywords.
  • 2Update app graphics and store listing.
  • 3Redesign the onboarding process.
  • 4Implement a one-time purchase option.
  • 5Consider expanding into other English-speaking markets.
Prerequisites
  • Basic app development and marketing knowledge
Content Analysis
Type

review

Sentiment

positive

Difficulty

intermediate

Complexity

moderate

Target Audience

App developers and startup entrepreneurs looking to boost app revenue.

#app development#app store optimization#monetization#marketing strategy#keyword research#app revenue#onboarding#productivity#entrepreneurship#startup